Link to my prezi photography presentation:
http://prezi.com/icdou04kzquc/photographer/
Wednesday, 9 November 2011
Monday, 7 November 2011
Critical evaluation of the purpose of music videos, with examples.
1: Linkin Park-New Divide, this music video is promoting the Transformers two movie and it is also the films official sound track. The video uses a mix of effects merged with normal images and clips from the actual film. Its a good songs backed up by a good music video which also uses good visual effects, however the song has nothing to do with the video of the new transformer movie.
2: Rock star-Nickleback, this video and song is about how it would feel like to be a famous rock star. The video shows a number of different normal people and celebrities in different locations lip syncing the artist’s song. It is a good and catchy song also smart use of different people in different places, however not everyone enjoys rock music this may be a negative.
3: Sneakbo-The Wave, this song is a club anthem/dance tune and the song is about a new dance craze. There is a numerous amount of clips some show the artist in a club with dancing women which is the main reason to the song and why it relates to the video. There is a good use of effects in the video and also scenery which relates well to the song. But the artist uses allot of slang which many people may find difficult to understand.
4: Tupac-Dear Mama the artist raps about his childhood relationship with his mother. The video shows a very effective story which goes with the song very well. A good point to this video is that the song goes very well with the video a bad point is the video shows some abusive and violent scenes which people may not like seeing.
5: Daddy y Yankee-Lo que paso paso, the song is about a couple who have had a huge argument and have broken up over it but then make up at the end of the video. This is a Columbian dance song, the video shows people dancing and also clips of the couple arguing and making up. The music and beat is perfect for dancing to and also the song goes with most of the clips but some of the lyrics do not go with the theme of the song or the video.
Friday, 4 November 2011
Advertising Workbook
Addidas action 3 deodorant
Persuasive techniques: The advert uses a famous footballer Zinadine Zidane to promote their new deodorant product.
Product unique selling point: People would be persuaded to buy this product because a famous idol to some person is being used in the advert.
Lynx excite
Persuasive techniques: Lynx makes the consumer believe that if they use their product they can attract ‘Angel’ like women.
Unique selling point: The advert uses attractive women to persuade men to buy the Lynx product.
Kellogg’s crunchy nut
Persuasive techniques: The man in the advert who is buying a box of Kellogg’s crunchy nut wants to eat the cereal so badly that he just gets a pint of milk and pours the milk out on to the cereal which is on the petrol station till.
Product unique selling point: Kellogg’s makes the cereal look so irresistible that the man had to eat it there and then, it is also funny which attracts there target market.
Persuasive techniques
Type of persuasive techniques and Links to an advert which uses this technique
The Anecdote: Personal experience or story which is sold to us as proof.
http://tellyads.com/show_movie.php?filename=TA12419
Dove – Invisible Dry Deodorant.
Adjectives: Crisp, Fresh, Healthy, Nutritious, etc
http://tellyads.com/show_movie.php?filename=TA9479
Yakult – Listen To Your Gut
Repetition: Key points, positives about the product, themes etc
http://tellyads.com/show_movie.php?filename=TA13750
Go Compare.com – Prehistoric
Statistics: Often presented as factually accurate but sometimes they are a bit dubious.
http://tellyads.com/show_movie.php?filename=TA7436
L’Oreal – Extra – Volume Collange Mascara
Fact: A statement that is true and can be proven.
http://tellyads.com/show_movie.php?filename=TA3321
Colgate Total – Samantha Ovens
The Anecdote: Personal experience or story which is sold to us as proof.
http://tellyads.com/show_movie.php?filename=TA12419
Dove – Invisible Dry Deodorant.
Adjectives: Crisp, Fresh, Healthy, Nutritious, etc
http://tellyads.com/show_movie.php?filename=TA9479
Yakult – Listen To Your Gut
Repetition: Key points, positives about the product, themes etc
http://tellyads.com/show_movie.php?filename=TA13750
Go Compare.com – Prehistoric
Statistics: Often presented as factually accurate but sometimes they are a bit dubious.
http://tellyads.com/show_movie.php?filename=TA7436
L’Oreal – Extra – Volume Collange Mascara
Fact: A statement that is true and can be proven.
http://tellyads.com/show_movie.php?filename=TA3321
Colgate Total – Samantha Ovens
Thursday, 3 November 2011
introduction to Tv advertising
Tv advertising is when a product or service is being promoted on the television. It could be be anything from phones to restaurants, television is the best method of promoting a product to millions of people around the world.
three key characteristics from adverts are the music and songs which are used in each advert, slogans and logos which are shown in different adverts and they all have one target to sell us the consumer a product. all three of these key characteristics help adverts to reach there target audience and advertise effectively.
one of the stand out adverts for me is the compare the market advert which has been and still is being shown on television. the use of a talking meerkat in the advert made it very funny and memorable because i still find it funny. The advert has also become very famous there have even been fluffy toy meerkats made which were taken from the advert. The advert is promoting a comparing car insurance, house insurance and life insurance etc so the business has nothing to do with meerkats. They advert also invented a famous catchphrase when the meerkat says "simples".
How many adverts is it estimated that an average American consumes everyday? American consumers are exposed to 3000 upwards advertisements a day. Where do you see adverts Adverts are seen on the buss, when you watch television, on blimps, on the floor of some supermarkets and on the side of telephone booths. What is the second most uttered word in the world? The second most uttered word in the world is Coca Cola. Sometimes advertisements use a character or personality to help sell a product, why is this successful? Using a character or personality to help advertise a product works well because by making the object human it appeals to people more effectively. Does advertising always work? Give an example? Advertising does not always work because sometimes the product misses the market. An example of this is when Ford released a car called Edsel which consumers did not like the look of therefore making the product a massive failure.
three key characteristics from adverts are the music and songs which are used in each advert, slogans and logos which are shown in different adverts and they all have one target to sell us the consumer a product. all three of these key characteristics help adverts to reach there target audience and advertise effectively.
one of the stand out adverts for me is the compare the market advert which has been and still is being shown on television. the use of a talking meerkat in the advert made it very funny and memorable because i still find it funny. The advert has also become very famous there have even been fluffy toy meerkats made which were taken from the advert. The advert is promoting a comparing car insurance, house insurance and life insurance etc so the business has nothing to do with meerkats. They advert also invented a famous catchphrase when the meerkat says "simples".
How many adverts is it estimated that an average American consumes everyday? American consumers are exposed to 3000 upwards advertisements a day. Where do you see adverts Adverts are seen on the buss, when you watch television, on blimps, on the floor of some supermarkets and on the side of telephone booths. What is the second most uttered word in the world? The second most uttered word in the world is Coca Cola. Sometimes advertisements use a character or personality to help sell a product, why is this successful? Using a character or personality to help advertise a product works well because by making the object human it appeals to people more effectively. Does advertising always work? Give an example? Advertising does not always work because sometimes the product misses the market. An example of this is when Ford released a car called Edsel which consumers did not like the look of therefore making the product a massive failure.
Wednesday, 2 November 2011
Single Camera Techniques-Origins
When was the first film shown to an audience?
28th December 1895
In what country was the first film shown to an audience?
France
What was the first film called?
D'un train a la ciolat
How long was the film?
1 minute.
Who was the editor?
The film had no edits therefore there was no editor.
What was the audiences reaction? Why do you think they reacted like this?
they were shocked and some even tried to run away. this was because these people had never expirenced something like this before.
Who is known as the 'Father of cinema'? Why?
Louis Lumiere is known as the father of cinema because he and his bother auguste intented the first film sequence shown in a cinema but his brother lost interest in the cinema idea so left after the fisrt production leving Louis to carry on the work.
Who was the first film star? Why?
Louis Lumiere appeared in many of these short films unwittingly became the worlds first film star.
What else did he do?
he helped invent the worlds first camera and projection mechanism.
Who saw no future for cinema?
Auguste Lumiere lost interest in cinema and thought there was no future for it.
What film was Geaorge Meliees make in 1902?
He mad La Voyage dans la lune (A voyage to the moon)
What developments was meliees known for?
He created the first ever special effects used and shown in a film. 'Trcik Photography'. He also accidently discoverd the stop trick or substitution in photography.
Which Amercian rock band used melies as thier inspiration? How?
The Smashing Pumpkins, the ship that appears in the end of the music video is named after melies the films director.
Who directed the great train robbery in 1903?
Edwin Stanton Porter
Describe the film and why it was succesful?
The film was taken by an already known novel. comercial twentey seperate shots. Ground breaking in its use of cross cuting. the film is about a train robery.
What is a Nicklodeon?
one of the first theatres created and showing films.
28th December 1895
In what country was the first film shown to an audience?
France
What was the first film called?
D'un train a la ciolat
How long was the film?
1 minute.
Who was the editor?
The film had no edits therefore there was no editor.
What was the audiences reaction? Why do you think they reacted like this?
they were shocked and some even tried to run away. this was because these people had never expirenced something like this before.
Who is known as the 'Father of cinema'? Why?
Louis Lumiere is known as the father of cinema because he and his bother auguste intented the first film sequence shown in a cinema but his brother lost interest in the cinema idea so left after the fisrt production leving Louis to carry on the work.
Who was the first film star? Why?
Louis Lumiere appeared in many of these short films unwittingly became the worlds first film star.
What else did he do?
he helped invent the worlds first camera and projection mechanism.
Who saw no future for cinema?
Auguste Lumiere lost interest in cinema and thought there was no future for it.
What film was Geaorge Meliees make in 1902?
He mad La Voyage dans la lune (A voyage to the moon)
What developments was meliees known for?
He created the first ever special effects used and shown in a film. 'Trcik Photography'. He also accidently discoverd the stop trick or substitution in photography.
Which Amercian rock band used melies as thier inspiration? How?
The Smashing Pumpkins, the ship that appears in the end of the music video is named after melies the films director.
Who directed the great train robbery in 1903?
Edwin Stanton Porter
Describe the film and why it was succesful?
The film was taken by an already known novel. comercial twentey seperate shots. Ground breaking in its use of cross cuting. the film is about a train robery.
What is a Nicklodeon?
one of the first theatres created and showing films.
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