Thursday, 12 January 2012
Thursday, 5 January 2012
Editing - the invisible arts
When a character is focused all his reactions etc and also the camera shows other shots of people and scenes which are fast and frequently shown to create an effective mood for the situation, different shots of all charters short shots to longer shots for close ups to long shots, this builds tension and pace.
Cross cutting is when two different scenes or actors are compared from different places, scenes the cross cuts displays both actors in different places doing individual things but we as the viewer get the idea of what they are aiming to do, tells two peoples story in the same amount of time and almost together.
Reaction shots are when a characters actions and others reactions are shot on the same scene back and forth so we as the viewer can see the reactions of the people watching and also the actions of the people which are provoking these reactions.
Seamless editing is when us as the viewer does not no what is going to happen next.
Our mind does not know what is going to happen next and keeps us as the viewer entertained and builds our expectations up about what is going to occur.
A Jump cut is a moment of discontinuity of an image or footage. This editing looks like a mistake but in fact its not, it quickly jumps from one piece of footage to another. the images are also shown whilst the voice or audio is still playing whilst different images are still going.
A flash back is when footage goes back in time and the person who experiences the flash back is reminiscing their past. This uses of editing achieves showing the persons past effectively and makes things easier to understand why the charters place is currently there at the present time. for example in a film called dead man shoes there are flash backs of the main charters disabled brother being bullied and abused by a group of people and later on the older brother gets his revenge on each person involved in the group.
Editing can be used poetically by using images and story line which can confuse the viewer and may not particularly have a specific meaning but can be interpreted as many different meanings to the scene.
Cross cutting is when two different scenes or actors are compared from different places, scenes the cross cuts displays both actors in different places doing individual things but we as the viewer get the idea of what they are aiming to do, tells two peoples story in the same amount of time and almost together.
Reaction shots are when a characters actions and others reactions are shot on the same scene back and forth so we as the viewer can see the reactions of the people watching and also the actions of the people which are provoking these reactions.
Seamless editing is when us as the viewer does not no what is going to happen next.
Our mind does not know what is going to happen next and keeps us as the viewer entertained and builds our expectations up about what is going to occur.
A Jump cut is a moment of discontinuity of an image or footage. This editing looks like a mistake but in fact its not, it quickly jumps from one piece of footage to another. the images are also shown whilst the voice or audio is still playing whilst different images are still going.
A flash back is when footage goes back in time and the person who experiences the flash back is reminiscing their past. This uses of editing achieves showing the persons past effectively and makes things easier to understand why the charters place is currently there at the present time. for example in a film called dead man shoes there are flash backs of the main charters disabled brother being bullied and abused by a group of people and later on the older brother gets his revenge on each person involved in the group.
Editing can be used poetically by using images and story line which can confuse the viewer and may not particularly have a specific meaning but can be interpreted as many different meanings to the scene.
Introduction to editing
Editing is a process of selecting different shots and footage, putting them together to tell a much more clearer story.
Elliptical editing is editing which allows you to fill in the missing gaps from a story line, it tells you a story without having to show visual images. This also speeds up the movie and saves allot of time.
non-diagetic is editing which involves sound, the sound is being played only for the viewer to hear and not for the character, which means we can hear it and not the actors it is usually put in film to build suspense and tension.
Long shots are used to show the characters surroundings, this also makes us as the viewer feel like we are there with the character.
We knew as the viewer that she was looking and bending down to pick up the ring because of the different use of effective shots. The camera shows the character looking down towards the ground then it cuts to a close up of her hand picking up the ring.
Over head shots are used to show and set out the space were the actors are siting and the scenery, shows who is part of this scene being shown to the viewer.
The camera cuts to the other members of the group to show they are all speaking and listening to each other.
Shot reverse shot shows a conversation between two people and the shot angels go back and forth displaying both characters individually speaking to each other.
Eye line matching is used to show two people which are displayed in a shot reverse shot angel are speaking to each other, so there eye contact is fixed but they are both not used in the shot.
Wipe is a slick transition which moves one scene to a completely different scene in a modern and good looking way.
The reason why the camera cuts and shows each person which is in the scene and part of the group are all members of the group and also that they are all speaking and listening to each other.
Elliptical editing is editing which allows you to fill in the missing gaps from a story line, it tells you a story without having to show visual images. This also speeds up the movie and saves allot of time.
non-diagetic is editing which involves sound, the sound is being played only for the viewer to hear and not for the character, which means we can hear it and not the actors it is usually put in film to build suspense and tension.
Long shots are used to show the characters surroundings, this also makes us as the viewer feel like we are there with the character.
We knew as the viewer that she was looking and bending down to pick up the ring because of the different use of effective shots. The camera shows the character looking down towards the ground then it cuts to a close up of her hand picking up the ring.
Over head shots are used to show and set out the space were the actors are siting and the scenery, shows who is part of this scene being shown to the viewer.
The camera cuts to the other members of the group to show they are all speaking and listening to each other.
Shot reverse shot shows a conversation between two people and the shot angels go back and forth displaying both characters individually speaking to each other.
Eye line matching is used to show two people which are displayed in a shot reverse shot angel are speaking to each other, so there eye contact is fixed but they are both not used in the shot.
Wipe is a slick transition which moves one scene to a completely different scene in a modern and good looking way.
The reason why the camera cuts and shows each person which is in the scene and part of the group are all members of the group and also that they are all speaking and listening to each other.
Wednesday, 4 January 2012
Unit 22 - 3 point lighting
Name of Light - Key light
Function - This is the most important light out of all three of themm, the key light provides the set with the brightest light, which fills the room, this is also known as the primary light.
Position of light - The light usually shines from a 45 degree angel depending on space, and is also usualy located from the left had side.
Name of Light - Back light
Function - The back light stops the image shown on camera looking flat and stops the image looking like part of the background.
Position of light - The backlight is located behind the image shown on camera, and just above the image and is pointed down at a 45 degree angel.
Name of Light - Fill light
Light function - This light allows the camera to see all the details from the image, the light helps to fill in images which may be blocked out by the use of just the previous two lights.
Position of light - The light is usually positoned on the right hand side of the set to get the full effect of filling in the blocked out images.
Function - This is the most important light out of all three of themm, the key light provides the set with the brightest light, which fills the room, this is also known as the primary light.
Position of light - The light usually shines from a 45 degree angel depending on space, and is also usualy located from the left had side.
Name of Light - Back light
Function - The back light stops the image shown on camera looking flat and stops the image looking like part of the background.
Position of light - The backlight is located behind the image shown on camera, and just above the image and is pointed down at a 45 degree angel.
Name of Light - Fill light
Light function - This light allows the camera to see all the details from the image, the light helps to fill in images which may be blocked out by the use of just the previous two lights.
Position of light - The light is usually positoned on the right hand side of the set to get the full effect of filling in the blocked out images.
Thursday, 8 December 2011
Advert Evaluation
For my PowerAde advert I wanted to and did show three different peoples perspectives of hydrating and energising there body in order to push themselves further and work out, jog and play football with more passion and desire. In my advert the three people displayed are de motivated and cant be asked to run, work out or play football, they get handed a bottle of PowerAde and are all of a sudden motivated and ready then they start to work out harder, jog faster and play football more effectively.
I feel the different scenes and places we used for our advert went very well because we did not just use one location so it wasn’t boring like some adverts. I also feel the camera angels went well and worked well with the adverts setting. I’m particularly proud of when the boy kicks the football the camera angels and the editing is very good.
I enjoyed filming in the gym because I personally enjoy working out so to have a free work out session was fun, I also like to play football so I enjoyed having a little kick about in order to create footage for the advert.
The aspect of the advert, which I’m most pleased about, would have to be the split screen scenes because I have never done a split screen edit before I and think I done very well in carrying the task out.
Our advert compares to the actual PowerAde advert because we display sports and people doing sports that is a major similarity but a difference would have to be that PowerAde use actual footballers and runners etc who are famous and professional in the sport they do.
Our persuasive technique was the energy and motivation boost, which the three actors displayed, got after drinking a bottle of PowerAde.
I think our advert most defiantly would be successful in selling its product because I think we advertised PowerAde very well and showed the effects, which it claims to have on people who drink it.
Our target audience would be people who are involved in sporting activities so it would appeal to both genders ages between 16 to 35 onwards, I also believe all classes of people would purchase and drink this hydrating product.
We received allot of good and positive feedback mainly on our camera angels used and also the theme and narrative aspect of our advert this makes me feel a sense of achievement and I’m proud my advert appeals and stands out to people.
I was not completely happy with the idea of making an advert for PowerAde I thought it was a quite boring product and it was hard to and not very enjoyable to think up an advert and carry it out etc.
I also felt the weather let us down on some of the scenes some times it was light and sometimes it was cloudy I feel this messed up the contrast a little bit. I also did not like the equipment I used to film the footage, I used a normal cannon video recorder when I feel I should have used a full HD video recorder this would have made my advert look more professional and pleasant to look at and watch.
If I was to make another advert I would defiantly put more thought into the product which I choose to advertise and choose one I actually want to advertise, I would also use a full HD camera so the footage I use for my video would be more clearer and better to watch for my viewers.
Wednesday, 7 December 2011
Evaluation of shot sequence
In my shot sequence I managed to use several differnt shots and angels which i thought helped my short video display a short understandable narative story line which was both funny and dramatic. I called the shot sequence blocked because when i walk into the room the phone starts to ring and there is no number and it just says blocked, this was meant to ad tension along with the running sound track played through out the shot sequence. The running track i took from youtube and it was the theme song from the movie jaws, brilliant for building tension.
I thought i used a good number of angels which suited the shot sequence, I used a mixture of moving shots with differnt angels which i thought worked very well and went perfectly with the video and my idea. I wanted the begining of the shot sequence to be serious and dramatic for the audience to watch but then i wanted to relieve all the tension and make it houmerous which I did. I thought my streangth on this shot sequence video was the quality of the camera angels and the stroy line, I believe it puts the viewer through two emotions being scared and nervous then instantly turning to being amused and laughing.
I think my main weaknesses is maybe the people who watch it wont understand why the shot sequence goes from tense and serious to amusing and funny. most short videos have one mood and then that mood runs throughout the video for example if the video starts funny then the whole video will stay funny and end funny. i also think there is a lack of camera angels, although i feel there is a right amount of camera angels the viewers may not think so and might think there should be more angels and scences in the shot sequence.
I thought i used a good number of angels which suited the shot sequence, I used a mixture of moving shots with differnt angels which i thought worked very well and went perfectly with the video and my idea. I wanted the begining of the shot sequence to be serious and dramatic for the audience to watch but then i wanted to relieve all the tension and make it houmerous which I did. I thought my streangth on this shot sequence video was the quality of the camera angels and the stroy line, I believe it puts the viewer through two emotions being scared and nervous then instantly turning to being amused and laughing.
I think my main weaknesses is maybe the people who watch it wont understand why the shot sequence goes from tense and serious to amusing and funny. most short videos have one mood and then that mood runs throughout the video for example if the video starts funny then the whole video will stay funny and end funny. i also think there is a lack of camera angels, although i feel there is a right amount of camera angels the viewers may not think so and might think there should be more angels and scences in the shot sequence.
Friday, 2 December 2011
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