Title of video:
Cadbury eyebrows.
URL of where the advertisements can be found:
I found and viewed the advert on youtube.
Describe and explain what happens in the video:
Two school children are about to get a photo taken when a techno beat, song comes on and the children's eyebrows are dancing to the music. the advert was made and produced to promote cadburys chocolate products.
Who is the target audience for the video:
The advert is targeted at people who eat chocolate and already purchase cadburys product, also targeted at children and no particular gender or ethnicity. the main reason i feel the advert is aimed at children is because it is funny and children would find these eye brow movements to a song exciting and out of the ordinary.
Which digital platform does the video appear on:
When i first saw the advertisement it was on the television but i have also viewed it on the youtube website. there have also been on billboards across the country. the adverts were also very effectively shown on the television not to much or repetitively so viewers did not get fed up of seeing the advert.
What was the purpose of the video:
the main purpose of the video is for cadburys to promote there chocolate products. i also feel that that the other purpose of the video was to make people laugh and get people talking about the advert there for promoting there product to a more wide range audience.
Technical aspects, describe the technical qualities of the video, image quality, sound quality and editing:
The advert displays a clear image of video and also clear sound effects, this is because myself as the viewer heard the sounds perfectly clear and also as
Tuesday, 18 October 2011
Legal and Ethical
What does ‘copyright,’ mean?
Copyright means when a business or a person puts a legal right on a name or product which excludes others from copying the idea or using that idea to sell on and make money from it.
Give three examples of different things, which you might include in your video and could be subject to copyright:
I used a theme track from a famous horror movie called the exorcist this could be seen as copyright.
I also used two clips from famous Hollywood films called the fourth kind and insidious this could also be seen copyright.
The scenes, which I used, were in the collages premises and without permission to film there that would have been a copyright theft.
List two websites that give copyright free music:
List a website where you can find free or low fee photographs:
Google Images.
Explain what a location release form and why is it needed for filming?
A location release is a binding contract between owners of private property and the photographer whereby the owner of the property grants written permission to shoot a movie or take pictures etc. it is needed for filming because it gives the producers the right to film in that location legally.
What is a contributor release form and why is it required?
This form shows that the person giving permission to film on there land etc has given permission and is allowing them to film there. This is required so that no legal action can be taken by each party concerning this part of the contract agreed between them.
Friday, 14 October 2011
Review report
At the beginning of this unit I had to create a blog on a site called blogger this was so I could publish my future work and videos etc. this was an easy task to create a blogger account, we also had to upload a picture and a video from the internet and publish them on our blog which I did and also found easy. We then had to select two adverts from YouTube, embed them onto our blog the write up an evaluation on the adverts, this was more difficult but I done it successfully.
In the second week of my media course I had to think up and then write a script about my passion, what I am interested. My chosen subject was to talk about the horror genre and why I like that sort of film. I also had to learn how to use video filming equipment and practice filming the five camera angels shot rule. I also had to in a group discuss existing video profiles.
In week three I had to go back to the film footage, which I filmed the previous week, and write up a review on it then post both the video and the review on my blog. I also had to learn about mind mapping and what they consist of. I then had to produce my own mind map and write a definition to what a mind map is. This week is also when I filmed my scripted footage; I enjoyed filming my script and had fun learning how to use the camera etc.
I spent week 4 editing my filmed footage; I added an audio to it and also a picture. The most important part to my film was the horror clips taken from YouTube. It took me a while to understand and learn how to use the final cut program but when I got the hang of it to it and started editing my film I had fun and enjoyed making my film perfect. I finished my film and editing by the end of the week and am very proud of my first effort at making a short film.
The final week of my unit I had to evaluate my video profile, get at least five people from my media class to view and comment my video then I had to write an evaluation on my last 5 weeks of carrying out the tasks of this unit. I don’t enjoy writing very much but I found it easy to evaluate my unit and video profile even though it was quite time consuming. Overall I enjoyed this first unit of my new media course and look forward to doing more work in this course.
My Video Profile Evaluation
I really enjoyed the practical side of making my own short video profile and I also enjoyed the editing side of the work, adding audio, pictures and videos this was very interesting and fun for me. I felt I done a good job for a first time effort, I added sufficient audio at the time when I wanted it, added a picture which went well with what I was talking about at the time and also I feel the short clips which I downloaded from YouTube were necessary for the theme of my video profile. I did take a while to edit the audio, videos, film and pictures in perfectly but it was enjoyable learning how to use new software and editing my own film work.
The aspects which I am most proud of is the effect I inserted which was constant throughout the whole movie, I thought the effect was very effective and relevant to what I was trying to achieve in my video. I am also proud of the audio I inserted, the scary theme tune from the exorcist went well with my video because I wanted to scare the audience and I believe I achieved this.
The things I think I could defiantly improve on is the audio, I thought the wind which was picked up in my filming disrupted the flow of my audio, also the background music was sometimes to loud so the viewer could vaguely hear my talking, what I was saying to my audience. Another part of my filming I think I could improve on in the future is making some of the clips I took from YouTube suitably longer so the viewer could have more of an idea of what my short film would be about.
Next time I have to create a film I will defiantly spend more time listening to the audio of my voice and also of any audio added and make sure the sound is perfect so that the audience can hear both me clearly whilst the background audio is playing. I will also make my film longer because I felt that my video profile was short even though my audience understood what my video was actually about.
My video is not as professional as a commercially produced video because it was my first time filming, editing and learning how to use this final cut program but I do think I done a good job and proud of my work, I hope to one day produce videos that are as good as the professional commercials which are produced by big businesses and showed on the television.
Thursday, 13 October 2011
Glossary of terms
Video formats;
A video format describes how a video is shown e.g. HD means that the picture is shown in high definition, this is known as the videos format. For example Mov Avi allows you to download videos from the Internet and saving them onto your computer or phone etc.
Streaming;
Streaming is when a video is sent across the Internet for other people to open and view the contents of the videos and also sent is a compressed form. For example making a short movie and sending to friends through the Internet or uploading it to a site such as YouTube.
File compression;
File compression is when a file is sent from one computer to another. Over a connection that has a limited bandwidth. This makes the file smaller allowing it to send faster.
Aspect Ratio;
The aspect ratios term means and refers to the width of a picture screening relation to the height. The ratios are expressed in the form width x height, that is how the aspect ratios are measured.
Frame rates;
The frame rates display how many images of a movie are displayed every second the movie is played. For example the higher frame rate a movie has the smoother objects move in the actual movie.
Friday, 7 October 2011
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