Video Analysis: Cadburys Eyebrows

Title of video:
Cadbury eyebrows.

URL of where the advertisements can be found:
I found and viewed the advert on youtube.

Describe and explain what happens in the video:
Two school children are about to get a photo taken when a techno beat, song comes on and the children's eyebrows are dancing to the music. the advert was made and produced to promote cadburys chocolate products.

Who is the target audience for the video:
The advert is targeted at people who eat chocolate and already purchase cadburys product, also targeted at children and no particular gender or ethnicity. the main reason i feel the advert is aimed at children is because it is funny and children would find these eye brow movements to a song exciting and out of the ordinary.

Which digital platform does the video appear on:
When i first saw the advertisement it was on the television but i have also viewed it on the youtube website. there have also been on billboards across the country. the adverts were also very effectively shown on the television not to much or repetitively so viewers did not get fed up of seeing the advert.

What was the purpose of the video:
the main purpose of the video is for cadburys to promote there chocolate products. i also feel that that the other purpose of the video was to make people laugh and get people talking about the advert there for promoting there product to a more wide range audience.

Technical aspects, describe the technical qualities of the video, image quality, sound quality and editing:
The advert displays a clear image of video and also clear sound effects, this is because myself as the viewer heard the sounds perfectly clear and also as

Legal and Ethical

What does ‘copyright,’ mean?

Copyright means when a business or a person puts a legal right on a name or product which excludes others from copying the idea or using that idea to sell on and make money from it.

Give three examples of different things, which you might include in your video and could be subject to copyright:

I used a theme track from a famous horror movie called the exorcist this could be seen as copyright.

I also used two clips from famous Hollywood films called the fourth kind and insidious this could also be seen copyright.

The scenes, which I used, were in the collages premises and without permission to film there that would have been a copyright theft.

List two websites that give copyright free music:

www.royaltyfreemusic.com

www.akmmusic.com

List a website where you can find free or low fee photographs:

Google Images.

Explain what a location release form and why is it needed for filming?

A location release is a binding contract between owners of private property and the photographer whereby the owner of the property grants written permission to shoot a movie or take pictures etc. it is needed for filming because it gives the producers the right to film in that location legally.

What is a contributor release form and why is it required?

This form shows that the person giving permission to film on there land etc has given permission and is allowing them to film there. This is required so that no legal action can be taken by each party concerning this part of the contract agreed between them. 

Review report

At the beginning of this unit I had to create a blog on a site called blogger this was so I could publish my future work and videos etc. this was an easy task to create a blogger account, we also had to upload a picture and a video from the internet and publish them on our blog which I did and also found easy. We then had to select two adverts from YouTube, embed them onto our blog the write up an evaluation on the adverts, this was more difficult but I done it successfully. 

In the second week of my media course I had to think up and then write a script about my passion, what I am interested. My chosen subject was to talk about the horror genre and why I like that sort of film. I also had to learn how to use video filming equipment and practice filming the five camera angels shot rule. I also had to in a group discuss existing video profiles.

In week three I had to go back to the film footage, which I filmed the previous week, and write up a review on it then post both the video and the review on my blog. I also had to learn about mind mapping and what they consist of. I then had to produce my own mind map and write a definition to what a mind map is.  This week is also when I filmed my scripted footage; I enjoyed filming my script and had fun learning how to use the camera etc.

I spent week 4 editing my filmed footage; I added an audio to it and also a picture. The most important part to my film was the horror clips taken from YouTube. It took me a while to understand and learn how to use the final cut program but when I got the hang of it to it and started editing my film I had fun and enjoyed making my film perfect. I finished my film and editing by the end of the week and am very proud of my first effort at making a short film.

The final week of my unit I had to evaluate my video profile, get at least five people from my media class to view and comment my video then I had to write an evaluation on my last 5 weeks of carrying out the tasks of this unit. I don’t enjoy writing very much but I found it easy to evaluate my unit and video profile even though it was quite time consuming. Overall I enjoyed this first unit of my new media course and look forward to doing more work in this course.

My Video Profile Evaluation

I really enjoyed the practical side of making my own short video profile and I also enjoyed the editing side of the work, adding audio, pictures and videos this was very interesting and fun for me. I felt I done a good job for a first time effort, I added sufficient audio at the time when I wanted it, added a picture which went well with what I was talking about at the time and also I feel the short clips which I downloaded from YouTube were necessary for the theme of my video profile. I did take a while to edit the audio, videos, film and pictures in perfectly but it was enjoyable learning how to use new software and editing my own film work.

The aspects which I am most proud of is the effect I inserted which was constant throughout the whole movie, I thought the effect was very effective and relevant to what I was trying to achieve in my video. I am also proud of the audio I inserted, the scary theme tune from the exorcist went well with my video because I wanted to scare the audience and I believe I achieved this.

The things I think I could defiantly improve on is the audio, I thought the wind which was picked up in my filming disrupted the flow of my audio, also the background music was sometimes to loud so the viewer could vaguely hear my talking, what I was saying to my audience. Another part of my filming I think I could improve on in the future is making some of the clips I took from YouTube suitably longer so the viewer could have more of an idea of what my short film would be about.       

Next time I have to create a film I will defiantly spend more time listening to the audio of my voice and also of any audio added and make sure the sound is perfect so that the audience can hear both me clearly whilst the background audio is playing. I will also make my film longer because I felt that my video profile was short even though my audience understood what my video was actually about.

My video is not as professional as a commercially produced video because it was my first time filming, editing and learning how to use this final cut program but I do think I done a good job and proud of my work, I hope to one day produce videos that are as good as the professional commercials which are produced by big businesses and showed on the television.

mind maps, Applications and Video platforms

Glossary of terms

Video formats;

A video format describes how a video is shown e.g. HD means that the picture is shown in high definition, this is known as the videos format. For example Mov Avi allows you to download videos from the Internet and saving them onto your computer or phone etc.

Streaming;

Streaming is when a video is sent across the Internet for other people to open and view the contents of the videos and also sent is a compressed form. For example making a short movie and sending to friends through the Internet or uploading it to a site such as YouTube.

 File compression;

File compression is when a file is sent from one computer to another. Over a connection that has a limited bandwidth. This makes the file smaller allowing it to send faster.

Aspect Ratio;

The aspect ratios term means and refers to the width of a picture screening relation to the height. The ratios are expressed in the form width x height, that is how the aspect ratios are measured.

Frame rates;

The frame rates display how many images of a movie are displayed every second the movie is played. For example the higher frame rate a movie has the smoother objects move in the actual movie. 

Video Profile

My video profile script

                                                                            Script

Audio                                                                        Picture

Start: My name is Daniel Casey. I am 19 years old And I enjoy watching horror movies. Through out my short film im going to explain why I like horror movies.	Start: The film starts with the camera man walking down the stairs to the tunnel and walking up the tunnel were I will be standing; the camera will then be focused on me and mainly on my face. And I will be introducing myself to my audience whilst talking about why I am obsessed with the horror genre. Camera is faced on me whilst I am on the computer and watching a horror trailer. Then a short clip from the film insidious, which I took from you tube played after I have said my last line.
Middle: (Explain to the camera my passion for horror films.) (I explain how I first viewed a horror movie, where I was, why I watched it and how it set me on the path to becoming such a big fan of the genre.) The first time I watched a horror movie was when I was at my grandmothers and it was day time, I watched the nightmare on elm street which I did not find very scary but enjoyed I enjoyed the film, from there I started getting more and more interested in watching scary movies.	Middle: The camera focuses on my face and I talk to my audience. I will be filming myself in two different locations throughout the course of the film. (This scene will also be filmed in the cemetery but at a closer angel and I will be stood next to a grave, were the audience will be looking directly at my face ‘close up and eye level’.) The Audio will now be added to the short film and will be playing in the background, the exorcist theme is the audio I will be using.
(I will pick a chosen horror movie which I enjoy and find the best I have seen then talk about this movie to the camera and to the audience.) The film that I found most disturbing and actually made me think about the plot after I watched the film is called fourth kind. It’s basically about alien abduction, which sounds silly and over the top but the images used in the film was taken from real life footage, which was very disturbing and effective.	The scenery for this part of my short film will be in a different area of the cemetery and will be filmed at a canted angel. I will edit a short movie from you tube which is about the fourth kind film, then the camera will come back to me focused on my face and I will proceed to explain the movie’s plot and scenes then I will edit another short clip from the movie (Fourth Kind clip from YouTube) into the short film of me which I hope will make the audience jump and feel like how I felt when I first watched this film. (This particular clip will be shot at a ‘canted angel’ which will show sense of confusion and ghost like affect to the audience’)
End: I will then bring my short film to an end by saying ‘so that was my short film of my hobby and I hope you enjoyed it and hopefully I haven’t put you off the idea of watching horror movies.’ (short pause and looking into the camera) ‘Good bye’	End: This closing scene to my short movie will be shot at an angel were you can see both my face and also my chest and shoulders, the shot size I will be using is MCU. I will be talking to the camera and the audience ending my short film. This final scene will be shot in the same place as the opening scene in the tunnel but this time instead of the camera coming towards me it moves away from me giving a run away effect this is followed by a short and scary pop up.