Advert Evaluation

For my PowerAde advert I wanted to and did show three different peoples perspectives of hydrating and energising there body in order to push themselves further and work out, jog and play football with more passion and desire. In my advert the three people displayed are de motivated and cant be asked to run, work out or play football, they get handed a bottle of PowerAde and are all of a sudden motivated and ready then they start to work out harder, jog faster and play football more effectively.

I feel the different scenes and places we used for our advert went very well because we did not just use one location so it wasn’t boring like some adverts. I also feel the camera angels went well and worked well with the adverts setting. I’m particularly proud of when the boy kicks the football the camera angels and the editing is very good.

I enjoyed filming in the gym because I personally enjoy working out so to have a free work out session was fun, I also like to play football so I enjoyed having a little kick about in order to create footage for the advert.

The aspect of the advert, which I’m most pleased about, would have to be the split screen scenes because I have never done a split screen edit before I and think I done very well in carrying the task out.

Our advert compares to the actual PowerAde advert because we display sports and people doing sports that is a major similarity but a difference would have to be that PowerAde use actual footballers and runners etc who are famous and professional in the sport they do.

Our persuasive technique was the energy and motivation boost, which the three actors displayed, got after drinking a bottle of PowerAde.

I think our advert most defiantly would be successful in selling its product because I think we advertised PowerAde very well and showed the effects, which it claims to have on people who drink it.

Our target audience would be people who are involved in sporting activities so it would appeal to both genders ages between 16 to 35 onwards, I also believe all classes of people would purchase and drink this hydrating product.

We received allot of good and positive feedback mainly on our camera angels used and also the theme and narrative aspect of our advert this makes me feel a sense of achievement and I’m proud my advert appeals and stands out to people.

I was not completely happy with the idea of making an advert for PowerAde I thought it was a quite boring product and it was hard to and not very enjoyable to think up an advert and carry it out etc.

I also felt the weather let us down on some of the scenes some times it was light and sometimes it was cloudy I feel this messed up the contrast a little bit. I also did not like the equipment I used to film the footage, I used a normal cannon video recorder when I feel I should have used a full HD video recorder this would have made my advert look more professional and pleasant to look at and watch.

If I was to make another advert I would defiantly put more thought into the product which I choose to advertise and choose one I actually want to advertise, I would also use a full HD camera so the footage I use for my video would be more clearer and better to watch for my viewers. 

Evaluation of shot sequence

In my shot sequence I managed to use several differnt shots and angels which i thought helped my short video display a short understandable narative story line which was both funny and dramatic. I called the shot sequence blocked because when i walk into the room the phone starts to ring and there is no number and it just says blocked, this was meant to ad tension along with the running sound track played through out the shot sequence. The running track i took from youtube and it was the theme song from the movie jaws, brilliant for building tension.

I thought i used a good number of angels which suited the shot sequence, I used a mixture of moving shots with differnt angels which i thought worked very well and went perfectly with the video and my idea. I wanted the begining of the shot sequence to be serious and dramatic for the audience to watch but then i wanted to relieve all the tension and make it houmerous which I did. I thought my streangth on this shot sequence video was the quality of the camera angels and the stroy line, I believe it puts the viewer through two emotions being scared and nervous then instantly turning to being amused and laughing.

I think my main weaknesses is maybe the people who watch it wont understand why the shot sequence goes from tense and serious to amusing and funny. most short videos have one mood and then that mood runs throughout the video for example if the video starts funny then the whole video will stay funny and end funny. i also think there is a lack of camera angels, although i feel there is a right amount of camera angels the viewers may not think so and might think there should be more angels and scences in the shot sequence.

Completed Powerade Ad