Advert Evaluation

For my PowerAde advert I wanted to and did show three different peoples perspectives of hydrating and energising there body in order to push themselves further and work out, jog and play football with more passion and desire. In my advert the three people displayed are de motivated and cant be asked to run, work out or play football, they get handed a bottle of PowerAde and are all of a sudden motivated and ready then they start to work out harder, jog faster and play football more effectively.

I feel the different scenes and places we used for our advert went very well because we did not just use one location so it wasn’t boring like some adverts. I also feel the camera angels went well and worked well with the adverts setting. I’m particularly proud of when the boy kicks the football the camera angels and the editing is very good.

I enjoyed filming in the gym because I personally enjoy working out so to have a free work out session was fun, I also like to play football so I enjoyed having a little kick about in order to create footage for the advert.

The aspect of the advert, which I’m most pleased about, would have to be the split screen scenes because I have never done a split screen edit before I and think I done very well in carrying the task out.

Our advert compares to the actual PowerAde advert because we display sports and people doing sports that is a major similarity but a difference would have to be that PowerAde use actual footballers and runners etc who are famous and professional in the sport they do.

Our persuasive technique was the energy and motivation boost, which the three actors displayed, got after drinking a bottle of PowerAde.

I think our advert most defiantly would be successful in selling its product because I think we advertised PowerAde very well and showed the effects, which it claims to have on people who drink it.

Our target audience would be people who are involved in sporting activities so it would appeal to both genders ages between 16 to 35 onwards, I also believe all classes of people would purchase and drink this hydrating product.

We received allot of good and positive feedback mainly on our camera angels used and also the theme and narrative aspect of our advert this makes me feel a sense of achievement and I’m proud my advert appeals and stands out to people.

I was not completely happy with the idea of making an advert for PowerAde I thought it was a quite boring product and it was hard to and not very enjoyable to think up an advert and carry it out etc.

I also felt the weather let us down on some of the scenes some times it was light and sometimes it was cloudy I feel this messed up the contrast a little bit. I also did not like the equipment I used to film the footage, I used a normal cannon video recorder when I feel I should have used a full HD video recorder this would have made my advert look more professional and pleasant to look at and watch.

If I was to make another advert I would defiantly put more thought into the product which I choose to advertise and choose one I actually want to advertise, I would also use a full HD camera so the footage I use for my video would be more clearer and better to watch for my viewers.