comparing two idents

The values of e4, are represented in the ident because it is young, quirky and fun the toys coming to life is random and fun and is the sort of thing young people would find funny. The ident is also very colourful, energetic and action packed which appeals to young people and represents the channel. The brand is represented in the ident because the logo is shown throughout the ident and the colour purple is consistent and shown throughout the ident, and people associate the colour purple with E4. The Ident has very fast paste and is entertaining this keeps the viewer interested and entertained which would prevent them from turning to another channel. In the beginning everything is normal and calm then the surroundings starts to become colourful and the toy come to life etc. E4's target audience is young people from the age of thirteen to twenty-seven, the channel has many different programs that are for people of any race, sexual orientation, disability, ethnicity and status. The ident appeals to the channels target audience because it is funny, quirky, random and keeps you entertained.

The Channel4 brand is represented in the ident the logo is shown at the very end in an unusual way. The ident is mature and calm because it has a slow pace and isn't packed with animation which represents the values of the channel and the target audience. The ident has a slow pace which in some cases might make the viewer bored and turn over but in this case the logo appears on the screen in a very interesting way which will make most viewers want to carry on watching to wait for the logo to appear. This idents target audience is people from the age of thirty it is also not for one specific type of gender, race, sexual orientation, ethnicity disability or status. The ident appeals to the channels target audience because it is calm and mature and represents all the values and the brand of the channel.

The idents are both very similar in targeting the channels audience successfully, and representing both the values and the brand. However they are both completely different in in the styles that they use.

purpose of idents

channels have idents to establish there channel name, attract more viewers and to display there brand. because television sells it self each individual channel has to promote there channel as a brand so that they can appeal to people and convince them to watch there channel. For example bbc ones idents before a football highlight show the ident will display people playing football and there is also a constant red background to every bbc one ident. cartoon network when a show finishes the ident will contain a character from the program which has just ended or is about to begin. channel 4 uses moving objects in there adverts e.g. the buildings which move and cross eachother and make the shape of a 4 which is recognised by channel four viewers.

Channel idents

What do they have in common?
Channel idents have some characteristics in common such as they will all display a distinct color which is the main color which is used in all advertising by that channel. e.g. bbc one is noticed for there red background and red coloring in advertising. all idents also represent a particular channel, so each channel will have there own individual ident, and also idents tend to be very short from 15 to 20 seconds, this is because the viewer will not get bored of seeing the channels ident.

Preparing for edit

open your fcp project then click cmd b to create a bin, label the bin and drag your files into it. here is an example i have done with still images, you can also right click and select new bin.

when you have created about three bins and labelled them under stills, videos and audio your files should be orginised and easy to find and look like this. 

you can also arrange the tabs which are linked to the images, audio, or video to make it easier to find specific pieces of work. you can easily customise labels etc by clicking and labeling them again you can also move tabs forward and backward to have an order which suits you. 

you can label the clip by clicking on log note and writing what the video, image or audio is of. 

green screen edit

Sin City Effect