What do they have in common?
Channel idents have some characteristics in common such as they will all display a distinct color which is the main color which is used in all advertising by that channel. e.g. bbc one is noticed for there red background and red coloring in advertising. all idents also represent a particular channel, so each channel will have there own individual ident, and also idents tend to be very short from 15 to 20 seconds, this is because the viewer will not get bored of seeing the channels ident.
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