Wednesday, 23 November 2011
Thursday, 17 November 2011
Evaluation of styles and conventions of music videos, with examples.
1: Ed Sheeran-Lego house
This music video has a very narrative story line which goes very well with the music that is displayed on the video. The video shows a famous actor playing a character which is obsessed with Ed Sheeran. the actor in the video dresses exactly the same as Ed Sheeran and also looks like him. The video matches the song very well and goes with the style of music.
2: Immortal Technique-Dance with the devil
This is a song which has a music video that actually describes the lyrics perfectly. The artist is singing about a young man who’s mind was corrupted by the desire and greed of having money and women etc, the video also shows the lengths that the young man would go to in order to chase his dream. The artist does not actually appear in the video and there is only four people displayed on it. It’s a very sad song and the video works very well with the theme of it.
3: Chase and status-Let you go
This video also has a narrative outlook to the video; it displays a hypocrite Jeremy Kyle like talk show host. He judges people oh his talk show then goes and actually does what these people he is criticising and judging them about. Although the video is very well done and good to watch the video does not go with the new dub step genre music. So the music does not particularly go with the song but that does not deny the fact that both the video and the song is very good.
4:Nate dog ft Warren G-Regulate
Regulate is a song about a man going to meet his friend but then gets robbed for his jewellery and car then lets his friend know and they go looking for the robbers. The video is very well produced and gets both the point of the song and of the video across very well. The song linked brilliantly with the music video and I really enjoy listening to the song and watching the music video.
5: Afro man-Because I got high
This is a reasonably narrative music video but not completely some of the images and scenes used in the video are very random and don’t have any relation to the actual song. But song is very catchy and the video is comical along with the song which is also very funny and comical.
Friday, 11 November 2011
Audience Demographics
Cadburys creme egg-twisted
The advert is aimed at children and also people who may enjoy cadburys products, eating chocolate. children would enjoy this advert because it is funny and farfetched. The way the chocolate commits suicide the reforms as a new chocolate is both creative and humorous.
Link: http://tellyads.com/show_movie.php?filename=TA6684
Walls-Alan the talking dog-Garage lady
The advert is aimed particularly at walls consumers and also people who enjoy eating sausage rolls, the advert also has humor when the small dog in the engagement ring box starts to sing a song to the garage lady who sold the man the sausage roll so this would also appeal to children and teenagers.
Link: http: //tellyads.com/show_movie.php?filename=TA13117
Xbox 360-Call of duty-Modern warfare 3
This game advert would appeal to people who enjoy playing both games and also the people who own an Xbox 360. So this advert would mainly be targeted at teenagers and in some cases children in primary school. The game also seem to have very good and appealing graphics which would attract their target audience.
Link: http://tellyads.com/show_movie.php?filename=TA13046
The advert is aimed at children and also people who may enjoy cadburys products, eating chocolate. children would enjoy this advert because it is funny and farfetched. The way the chocolate commits suicide the reforms as a new chocolate is both creative and humorous.
Link: http://tellyads.com/show_movie.php?filename=TA6684
Walls-Alan the talking dog-Garage lady
The advert is aimed particularly at walls consumers and also people who enjoy eating sausage rolls, the advert also has humor when the small dog in the engagement ring box starts to sing a song to the garage lady who sold the man the sausage roll so this would also appeal to children and teenagers.
Link: http: //tellyads.com/show_movie.php?filename=TA13117
Xbox 360-Call of duty-Modern warfare 3
This game advert would appeal to people who enjoy playing both games and also the people who own an Xbox 360. So this advert would mainly be targeted at teenagers and in some cases children in primary school. The game also seem to have very good and appealing graphics which would attract their target audience.
Link: http://tellyads.com/show_movie.php?filename=TA13046
Wednesday, 9 November 2011
Evaluation of my prezi
I felt my presentation was well made but I believe I could possibly have presented my prezi with more confidence and explained the presentation with more detail. A specific example of one of my strengths from my presentation is my tone of voice I felt that I was very loud and clear to my audience I also feel I kept reasonably good eye contact with my audience. I also feel one of my main strengths was the style of my prezi I thought it was very effect and helped the audience to understand my chosen subject for my presentation.
My specific weakness I thought my presentation had was my lack of images used in relation to my prezi subject I thought that let me down and had a negative effect on my presentation. I also feel I could have faced the audience more, even though I actually did face and talk to the audience through parts of my presentation I feel I did not face the audience enough and I can defiantly improve on that for my future presentation. I also did not use a video which was a huge weakness for my overall prezi because I did not give my audience a chance to view a video on my chosen subject for my presentation.
Improvements I think I can defiantly make on my presentation are the lack of pictures and images I can use, I could add allot more imagery to my prezi which would give the audience a better understanding of my presentation and what it is about. I could also use allot more eye contact with the audience and face them more often instead of spending time looking at the screen and reading of it, also be more prepared to present my prezi. I believe with these improvements I could produce a prezi which is both enjoyable to view and interesting to listen to.
Mind maps, summary of facts
Mind mapping is basicaly a powerful approach to not taking and can also be known as concept mapping, spray diagrames or spider diagrames. Mind mapping is a useful technique that helps you to learn more effectivly, improves the way that you record information, and supports and enhances creative problem solving. By using mind maps you can quickly identify the structure of a subject whulst recording raw facts contained in normal note you can also see the way the pieces of information stick together. Mind maps also help you remember you gatherd information because the mind maps hold a format which your mind finds easy to recal and quick to review. Mind maps are also more compact than conventional notes, this makes it easier for you to genertate new ideas and make associations easily. Mind mapping also breaks large projects or topics down into managable chunks, this lets you plan effectivly without getting overwhelmed. A good mind map should show the shape of the subject, induvidual points and the relative importance of these points.
Monday, 7 November 2011
Critical evaluation of the purpose of music videos, with examples.
1: Linkin Park-New Divide, this music video is promoting the Transformers two movie and it is also the films official sound track. The video uses a mix of effects merged with normal images and clips from the actual film. Its a good songs backed up by a good music video which also uses good visual effects, however the song has nothing to do with the video of the new transformer movie.
2: Rock star-Nickleback, this video and song is about how it would feel like to be a famous rock star. The video shows a number of different normal people and celebrities in different locations lip syncing the artist’s song. It is a good and catchy song also smart use of different people in different places, however not everyone enjoys rock music this may be a negative.
3: Sneakbo-The Wave, this song is a club anthem/dance tune and the song is about a new dance craze. There is a numerous amount of clips some show the artist in a club with dancing women which is the main reason to the song and why it relates to the video. There is a good use of effects in the video and also scenery which relates well to the song. But the artist uses allot of slang which many people may find difficult to understand.
4: Tupac-Dear Mama the artist raps about his childhood relationship with his mother. The video shows a very effective story which goes with the song very well. A good point to this video is that the song goes very well with the video a bad point is the video shows some abusive and violent scenes which people may not like seeing.
5: Daddy y Yankee-Lo que paso paso, the song is about a couple who have had a huge argument and have broken up over it but then make up at the end of the video. This is a Columbian dance song, the video shows people dancing and also clips of the couple arguing and making up. The music and beat is perfect for dancing to and also the song goes with most of the clips but some of the lyrics do not go with the theme of the song or the video.
Friday, 4 November 2011
Advertising Workbook
Addidas action 3 deodorant
Persuasive techniques: The advert uses a famous footballer Zinadine Zidane to promote their new deodorant product.
Product unique selling point: People would be persuaded to buy this product because a famous idol to some person is being used in the advert.
Lynx excite
Persuasive techniques: Lynx makes the consumer believe that if they use their product they can attract ‘Angel’ like women.
Unique selling point: The advert uses attractive women to persuade men to buy the Lynx product.
Kellogg’s crunchy nut
Persuasive techniques: The man in the advert who is buying a box of Kellogg’s crunchy nut wants to eat the cereal so badly that he just gets a pint of milk and pours the milk out on to the cereal which is on the petrol station till.
Product unique selling point: Kellogg’s makes the cereal look so irresistible that the man had to eat it there and then, it is also funny which attracts there target market.
Persuasive techniques
Type of persuasive techniques and Links to an advert which uses this technique
The Anecdote: Personal experience or story which is sold to us as proof.
http://tellyads.com/show_movie.php?filename=TA12419
Dove – Invisible Dry Deodorant.
Adjectives: Crisp, Fresh, Healthy, Nutritious, etc
http://tellyads.com/show_movie.php?filename=TA9479
Yakult – Listen To Your Gut
Repetition: Key points, positives about the product, themes etc
http://tellyads.com/show_movie.php?filename=TA13750
Go Compare.com – Prehistoric
Statistics: Often presented as factually accurate but sometimes they are a bit dubious.
http://tellyads.com/show_movie.php?filename=TA7436
L’Oreal – Extra – Volume Collange Mascara
Fact: A statement that is true and can be proven.
http://tellyads.com/show_movie.php?filename=TA3321
Colgate Total – Samantha Ovens
The Anecdote: Personal experience or story which is sold to us as proof.
http://tellyads.com/show_movie.php?filename=TA12419
Dove – Invisible Dry Deodorant.
Adjectives: Crisp, Fresh, Healthy, Nutritious, etc
http://tellyads.com/show_movie.php?filename=TA9479
Yakult – Listen To Your Gut
Repetition: Key points, positives about the product, themes etc
http://tellyads.com/show_movie.php?filename=TA13750
Go Compare.com – Prehistoric
Statistics: Often presented as factually accurate but sometimes they are a bit dubious.
http://tellyads.com/show_movie.php?filename=TA7436
L’Oreal – Extra – Volume Collange Mascara
Fact: A statement that is true and can be proven.
http://tellyads.com/show_movie.php?filename=TA3321
Colgate Total – Samantha Ovens
Thursday, 3 November 2011
introduction to Tv advertising
Tv advertising is when a product or service is being promoted on the television. It could be be anything from phones to restaurants, television is the best method of promoting a product to millions of people around the world.
three key characteristics from adverts are the music and songs which are used in each advert, slogans and logos which are shown in different adverts and they all have one target to sell us the consumer a product. all three of these key characteristics help adverts to reach there target audience and advertise effectively.
one of the stand out adverts for me is the compare the market advert which has been and still is being shown on television. the use of a talking meerkat in the advert made it very funny and memorable because i still find it funny. The advert has also become very famous there have even been fluffy toy meerkats made which were taken from the advert. The advert is promoting a comparing car insurance, house insurance and life insurance etc so the business has nothing to do with meerkats. They advert also invented a famous catchphrase when the meerkat says "simples".
How many adverts is it estimated that an average American consumes everyday? American consumers are exposed to 3000 upwards advertisements a day. Where do you see adverts Adverts are seen on the buss, when you watch television, on blimps, on the floor of some supermarkets and on the side of telephone booths. What is the second most uttered word in the world? The second most uttered word in the world is Coca Cola. Sometimes advertisements use a character or personality to help sell a product, why is this successful? Using a character or personality to help advertise a product works well because by making the object human it appeals to people more effectively. Does advertising always work? Give an example? Advertising does not always work because sometimes the product misses the market. An example of this is when Ford released a car called Edsel which consumers did not like the look of therefore making the product a massive failure.
three key characteristics from adverts are the music and songs which are used in each advert, slogans and logos which are shown in different adverts and they all have one target to sell us the consumer a product. all three of these key characteristics help adverts to reach there target audience and advertise effectively.
one of the stand out adverts for me is the compare the market advert which has been and still is being shown on television. the use of a talking meerkat in the advert made it very funny and memorable because i still find it funny. The advert has also become very famous there have even been fluffy toy meerkats made which were taken from the advert. The advert is promoting a comparing car insurance, house insurance and life insurance etc so the business has nothing to do with meerkats. They advert also invented a famous catchphrase when the meerkat says "simples".
How many adverts is it estimated that an average American consumes everyday? American consumers are exposed to 3000 upwards advertisements a day. Where do you see adverts Adverts are seen on the buss, when you watch television, on blimps, on the floor of some supermarkets and on the side of telephone booths. What is the second most uttered word in the world? The second most uttered word in the world is Coca Cola. Sometimes advertisements use a character or personality to help sell a product, why is this successful? Using a character or personality to help advertise a product works well because by making the object human it appeals to people more effectively. Does advertising always work? Give an example? Advertising does not always work because sometimes the product misses the market. An example of this is when Ford released a car called Edsel which consumers did not like the look of therefore making the product a massive failure.
Wednesday, 2 November 2011
Single Camera Techniques-Origins
When was the first film shown to an audience?
28th December 1895
In what country was the first film shown to an audience?
France
What was the first film called?
D'un train a la ciolat
How long was the film?
1 minute.
Who was the editor?
The film had no edits therefore there was no editor.
What was the audiences reaction? Why do you think they reacted like this?
they were shocked and some even tried to run away. this was because these people had never expirenced something like this before.
Who is known as the 'Father of cinema'? Why?
Louis Lumiere is known as the father of cinema because he and his bother auguste intented the first film sequence shown in a cinema but his brother lost interest in the cinema idea so left after the fisrt production leving Louis to carry on the work.
Who was the first film star? Why?
Louis Lumiere appeared in many of these short films unwittingly became the worlds first film star.
What else did he do?
he helped invent the worlds first camera and projection mechanism.
Who saw no future for cinema?
Auguste Lumiere lost interest in cinema and thought there was no future for it.
What film was Geaorge Meliees make in 1902?
He mad La Voyage dans la lune (A voyage to the moon)
What developments was meliees known for?
He created the first ever special effects used and shown in a film. 'Trcik Photography'. He also accidently discoverd the stop trick or substitution in photography.
Which Amercian rock band used melies as thier inspiration? How?
The Smashing Pumpkins, the ship that appears in the end of the music video is named after melies the films director.
Who directed the great train robbery in 1903?
Edwin Stanton Porter
Describe the film and why it was succesful?
The film was taken by an already known novel. comercial twentey seperate shots. Ground breaking in its use of cross cuting. the film is about a train robery.
What is a Nicklodeon?
one of the first theatres created and showing films.
28th December 1895
In what country was the first film shown to an audience?
France
What was the first film called?
D'un train a la ciolat
How long was the film?
1 minute.
Who was the editor?
The film had no edits therefore there was no editor.
What was the audiences reaction? Why do you think they reacted like this?
they were shocked and some even tried to run away. this was because these people had never expirenced something like this before.
Who is known as the 'Father of cinema'? Why?
Louis Lumiere is known as the father of cinema because he and his bother auguste intented the first film sequence shown in a cinema but his brother lost interest in the cinema idea so left after the fisrt production leving Louis to carry on the work.
Who was the first film star? Why?
Louis Lumiere appeared in many of these short films unwittingly became the worlds first film star.
What else did he do?
he helped invent the worlds first camera and projection mechanism.
Who saw no future for cinema?
Auguste Lumiere lost interest in cinema and thought there was no future for it.
What film was Geaorge Meliees make in 1902?
He mad La Voyage dans la lune (A voyage to the moon)
What developments was meliees known for?
He created the first ever special effects used and shown in a film. 'Trcik Photography'. He also accidently discoverd the stop trick or substitution in photography.
Which Amercian rock band used melies as thier inspiration? How?
The Smashing Pumpkins, the ship that appears in the end of the music video is named after melies the films director.
Who directed the great train robbery in 1903?
Edwin Stanton Porter
Describe the film and why it was succesful?
The film was taken by an already known novel. comercial twentey seperate shots. Ground breaking in its use of cross cuting. the film is about a train robery.
What is a Nicklodeon?
one of the first theatres created and showing films.
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