Monday, 7 November 2011

Critical evaluation of the purpose of music videos, with examples.

1: Linkin Park-New Divide, this music video is promoting the Transformers two movie and it is also the films official sound track. The video uses a mix of effects merged with normal images and clips from the actual film. Its a good songs backed up by a good music video which also uses good visual effects, however the song has nothing to do with the video of the new transformer movie.


2: Rock star-Nickleback, this video and song is about how it would feel like to be a famous rock star. The video shows a number of different normal people and celebrities in different locations lip syncing the artist’s song. It is a good and catchy song also smart use of different people in different places, however not everyone enjoys rock music this may be a negative.


3: Sneakbo-The Wave, this song is a club anthem/dance tune and the song is about a new dance craze. There is a numerous amount of clips some show the artist in a club with dancing women which is the main reason to the song and why it relates to the video. There is a good use of effects in the video and also scenery which relates well to the song. But the artist uses allot of slang which many people may find difficult to understand.


4: Tupac-Dear Mama the artist raps about his childhood relationship with his mother. The video shows a very effective story which goes with the song very well. A good point to this video is that the song goes very well with the video a bad point is the video shows some abusive and violent scenes which people may not like seeing.


5: Daddy y Yankee-Lo que paso paso, the song is about a couple who have had a huge argument and have broken up over it but then make up at the end of the video. This is a Columbian dance song, the video shows people dancing and also clips of the couple arguing and making up. The music and beat is perfect for dancing to and also the song goes with most of the clips but some of the lyrics do not go with the theme of the song or the video.

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