Friday, 4 November 2011

Persuasive techniques

Type of persuasive techniques and Links to an advert which uses this technique

The Anecdote: Personal experience or story which is sold to us as proof.
http://tellyads.com/show_movie.php?filename=TA12419
Dove – Invisible Dry Deodorant.

Adjectives: Crisp, Fresh, Healthy, Nutritious, etc
http://tellyads.com/show_movie.php?filename=TA9479
Yakult – Listen To Your Gut

Repetition: Key points, positives about the product, themes etc
http://tellyads.com/show_movie.php?filename=TA13750
Go Compare.com – Prehistoric

Statistics: Often presented as factually accurate but sometimes they are a bit dubious.
http://tellyads.com/show_movie.php?filename=TA7436
L’Oreal – Extra – Volume Collange Mascara

Fact: A statement that is true and can be proven.
http://tellyads.com/show_movie.php?filename=TA3321
Colgate Total – Samantha Ovens

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