introduction to Tv advertising

Tv advertising is when a product or service is being promoted on the television. It could be be anything from phones to restaurants, television is the best method of promoting a product to millions of people around the world.

three key characteristics from adverts are the music and songs which are used in each advert, slogans and logos which are shown in different adverts and they all have one target to sell us the consumer a product. all three of these key characteristics help adverts to reach there target audience and advertise effectively.

one of the stand out adverts for me is the compare the market advert which has been and still is being shown on television. the use of a talking meerkat in the advert made it very funny and memorable because i still find it funny. The advert has also become very famous there have even been fluffy toy meerkats made which were taken from the advert. The advert is promoting a comparing car insurance, house insurance and life insurance etc so the business has nothing to do with meerkats. They advert also invented a famous catchphrase when the meerkat says "simples".

How many adverts is it estimated that an average American consumes everyday? American consumers are exposed to 3000 upwards advertisements a day. Where do you see adverts Adverts are seen on the buss, when you watch television, on blimps, on the floor of some supermarkets and on the side of telephone booths. What is the second most uttered word in the world? The second most uttered word in the world is Coca Cola. Sometimes advertisements use a character or personality to help sell a product, why is this successful? Using a character or personality to help advertise a product works well because by making the object human it appeals to people more effectively. Does advertising always work? Give an example? Advertising does not always work because sometimes the product misses the market. An example of this is when Ford released a car called Edsel which consumers did not like the look of therefore making the product a massive failure.