Addidas action 3 deodorant
Persuasive techniques: The advert uses a famous footballer Zinadine Zidane to promote their new deodorant product.
Product unique selling point: People would be persuaded to buy this product because a famous idol to some person is being used in the advert.
Lynx excite
Persuasive techniques: Lynx makes the consumer believe that if they use their product they can attract ‘Angel’ like women.
Unique selling point: The advert uses attractive women to persuade men to buy the Lynx product.
Kellogg’s crunchy nut
Persuasive techniques: The man in the advert who is buying a box of Kellogg’s crunchy nut wants to eat the cereal so badly that he just gets a pint of milk and pours the milk out on to the cereal which is on the petrol station till.
Product unique selling point: Kellogg’s makes the cereal look so irresistible that the man had to eat it there and then, it is also funny which attracts there target market.
No comments:
Post a Comment